LucieCT
Registered: Mar 2024
Posts: 0 - Threads: 1
Location: Prague
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Creating your own e-commerce site is not difficult. But making it user-friendly and effective for business is not. Since last year, Google has been favouring human-centred sites in its ranking, rather than search engine-centred sites (Helpful Content Update). What do you need to think about and know? How can you use your website to find partners, test demand, make good deals with product manufacturers and dropshipping suppliers? The BetonLogos company https://betonlogos.cz/cz/about-company offers a list of key indicators.
Identify your target audienceNot everyone who visits your website is a customer. To avoid wasting energy and money, it's important to know exactly who you're targeting with your advertising. Segmenting your audience based on demographics will help you develop the right strategy for both selling and promoting your e-commerce site.
Ease of navigation
To make it easy for users to find information and products, simplify navigation and make key elements accessible. Sort and filter options, the shopping basket and contact details should be clearly visible and conveniently located.
Place the search bar at the top of the page
Sort, search and filter fields can be placed above the product list or on the sidebar.
Readable fontsClear and legible fonts are the foundation of website design. Poorly legible or unclear fonts can be a barrier to understanding information. Make text easy to read. Choose fonts that are appropriate for your audience and consider their size and contrast.
Mobile adaptationThe site should display correctly on different screen sizes and support touch and swipe interactions. Make sure the site is well adapted to mobile devices. Google Mobile Friendly Test is a special tool from Google that tests the usability of mobile pages. Another option is to press F12. This will bring up a page of the site in the middle of the screen that you can view on different mobile devices.
 
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19-03-2024 14:53 PM
